Privacy Policy

cherry-motor Financial Services Ltd ("we", "us", or "our") operates the cherry-motor.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

Information We Collect

Personal Information

When you enquire about or use our services, we may collect:

• Name and contact details (email address, postal address)
• Financial information relevant to the services you request
• Employment and income details
• Documentation you provide (bank statements, tax returns, etc.)
• Records of our communications with you

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on pages
• Referring website addresses
• Device information

How We Use Your Information

We use the information we collect to:

• Provide and improve our financial management services
• Communicate with you about your account and our services
• Process transactions and maintain records
• Comply with legal and regulatory obligations
• Analyse website usage to improve user experience
• Protect against fraudulent or unauthorised activity

Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity: Processing required to deliver the services you have requested
• Legal obligation: Processing required to comply with financial regulations and other legal requirements
• Legitimate interests: Processing for our legitimate business interests, such as improving our services and preventing fraud
• Consent: Where you have given specific consent for certain types of processing

Information Sharing

We do not sell your personal information. We may share your information with:

• Service providers: Third parties who assist us in operating our business (e.g., IT providers, professional advisers)
• Regulatory bodies: Where required by law or regulation
• Professional partners: With your consent, when referring you to independent financial advisers or other professionals

All third parties with whom we share data are contractually required to protect your information and use it only for the purposes we specify.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. For financial services, we typically retain records for a minimum of six years after our relationship ends, as required by regulation.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Staff training on data protection

Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data in certain circumstances
• Object to processing of your data
• Request restriction of processing
• Data portability
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

Cookies

Our website uses cookies to enhance your experience. For detailed information about the cookies we use and your choices, please see our Cookies Policy.

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

cherry-motor Financial Services Ltd
Data Protection Officer
45 Colmore Row
Birmingham B3 2AA
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.