Cookies Policy

Last updated: January 2024

This Cookies Policy explains what cookies are, how cherry-motor Financial Services Ltd uses them on our website, and how you can manage your cookie preferences.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.

Cookies can be "persistent" (remaining on your device for a set period or until you delete them) or "session" cookies (deleted when you close your browser).

How We Use Cookies

We use cookies for several purposes, including:

  • Ensuring the website functions correctly
  • Remembering your preferences and settings
  • Understanding how visitors use our website
  • Improving our website and services

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website would not work correctly without them.

  • cookie_consent: Stores your cookie consent preferences (12 months)
  • cookie_preferences: Stores your specific cookie category preferences (12 months)

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website and our services.

  • _ga: Used to distinguish users (2 years)
  • _ga_*: Used to persist session state (2 years)
  • _gid: Used to distinguish users (24 hours)

Analytics data is collected by Google Analytics. This data is anonymised and aggregated, meaning we cannot identify individual users.

Marketing Cookies

These cookies may be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.

  • _fbp: Used by Facebook to deliver advertising (3 months)
  • _gcl_au: Used by Google AdSense to store and track conversions (3 months)

These cookies do not store directly personal information but are based on uniquely identifying your browser and internet device.

Preference Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personalised features.

  • language: Remembers your preferred language setting (1 year)
  • theme: Remembers your display preferences (1 year)

Managing Your Cookie Preferences

When you first visit our website, you will be shown a cookie banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences.

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in the website footer
  • Adjusting your browser settings to block or delete cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. The following links provide information on managing cookies in common browsers:

  • Google Chrome: Settings > Privacy and security > Cookies
  • Mozilla Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Microsoft Edge: Settings > Site permissions > Cookies

Please note that blocking certain cookies may affect the functionality of our website.

Third-Party Cookies

Some cookies on our website are placed by third parties. We do not control how these third parties use cookies. For more information about their cookie practices, please refer to their respective privacy policies:

Do Not Track

Some browsers include a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Currently, there is no universal standard for how websites should respond to these signals. We respect these preferences where technically feasible and will not track users who have enabled this feature for analytics purposes.

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies or this policy, please contact us:

cherry-motor Financial Services Ltd
45 Colmore Row
Birmingham B3 2AA
Email: [email protected]